So, the first step is to attract potential customers.įor inbound marketing, this is done mainly via creating and publishing content, aka content marketing. If people don’t know you exist, they can’t buy your product. Here’s how we use inbound marketing at Ahrefs. Together with an industry-leading product loved by our customers, inbound marketing has helped us grow into one of the most popular SEO tools on the market. Our YouTube channel has ~209,000 subscribers and gets ~355,000 monthly views. Our blog receives 600K+ visitors per month.
We spend a large portion of our resources on creating helpful content that teaches our customers SEO and digital marketing while promoting our product-like the post you’re reading right now. Well, inbound marketing is essentially our entire marketing strategy here at Ahrefs. But how is it actually executed in reality?
You’ve seen how inbound marketing works in theory. How to get started with inbound marketing
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